With hope on the horizon due to delivery of coronavirus vaccines, the exposition industry will still need to rely on generating revenue from virtual events in 2021. In this fast-paced, high-content session, Jefferson Davis, President of Competitive Edge and leading expert on virtual exhibiting success will share the top lessons our industry learned from virtual expos in 2021 with emphasis on how to improve the quality of virtual expos going forward and acquire more exhibiting companies and revenue.
1. Increase awareness of the factors that impacted the quality of virtual expos in 2020.
2. Identify at least 3 specific improvements you will make in your virtual expo in 2021.
3. Learn practical strategies to increase exhibitor confidence in participating in your next virtual expo.