EDUCATION PROGRAM: BEYOND OPERATIONS--BUILDING ORDER, INFLUENCE, AND PARTNERSHIP ACROSS TEAMS
Trade show operations professionals are no longer focused solely on logistics—they are leading complex, cross-departmental teams that include marketing, sales, education, vendors, and partners, many of whom don’t report directly to them. This shift creates both new challenges and significant opportunities for career advancement.
In this session, two experienced event professionals share real-world insights from managing large teams across a variety of association and event department structures. They’ll explore how multiple departments collaborate to produce successful events and how operations professionals can bring clarity, alignment, and momentum to that process.
This will be an interactive session, and the audience will be invited to share their experiences and questions. Discussion topics include effective communication methods, proven meeting strategies that save time and increase accountability, practical team structures, and the project management tools that keep logistics and stakeholders aligned. The speakers will also examine show site organization and how teams work together onsite to maintain order and deliver a seamless show experience.
When the right teams, communication strategies, and project management tools come together, operations professionals gain order, command, and credibility. This session will show how mastering cross-departmental collaboration positions you as a leader and trusted partner—opening the door to broader responsibility and long-term career growth.
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