As the U.S. enters a pivotal year for policy decisions, the business events industry faces challenges and opportunities that will shape its future. Join Tommy Goodwin, EVP of the Exhibitions & Conferences Alliance (ECA), Mark Bogdansky, VP, Tradeshows & Community Engagement, of the Auto Care Association, and Mary Bender, VP of Sales, Taffy Event Strategies for an insightful discussion on the political landscape and its direct impact on events.

Learn why advocacy matters, hear real stories of organizers making a difference on Capitol Hill, and discover how your voice can influence policies that protect jobs, affordability, and competitiveness in our industry.

Understand the Issues Driving Advocacy in 2026

Explore ECA’s Public Policy for Events Agenda, including trade and tariffs, international travel, tax policy, workforce development, and more —and why these priorities matter for your events.

Why Your Voice Matters

Learn how engaging in advocacy—whether through Hill visits or grassroots efforts—can influence decisions that safeguard small businesses, reduce economic uncertainty, and strengthen U.S. competitiveness.

Real Impact, Real Stories

Hear firsthand accounts from organizers who successfully advocated for change, proving that industry voices can shape policy and create tangible benefits for events and the communities they serve.