Join Us for our April Program:

Striking the Balance:  A Thoughtful Approach Between the Art and Science of Selling
 

Date & Time: April 13, 2018 | 11:45 AM - 2:00 PM

Location:
Clarendon Ballroom
3185 Wilson Blvd
Arlington, Virginia 22201
USA

Thank you to our Sponsor:

Program Description:

Is there magic bullet to your sales team's success?  Is it the number of calls they need to make per day?  Is it their ability to “close” business?  Or, is it their attitude or their  rapport building skills?  The answer is yes to all.  Learn why a true sales team's success is and always has been defined by  a combination of factors; some more prominent than others.  It's been said that the practice of selling is indeed an art and a science.  Is it possible to create harmony between the two?   Join Dan Cole as he shares his thoughts on striking the balance between the art and science of selling.
 
Presenter:
Dan Cole BIO
Vice President, Trade Shows & Exhibits

With more than 27 years of professional sales and leadership experience, Dan Cole serves as Vice President, Trade Shows and Exhibits for Hargrove LLC where he heads a sales force of 11 salespeople that market to and serve the trade show industry in the capacity of General Service Contractor as well as the manufacturing  and rental of custom exhibits.
Previous to Hargrove, he was Vice President of Business Development for the International Consumer Electronics Show (CES) and the organization which produces it―the Consumer Technology Association.  He began his career in the trade show industry in 1992 as a National Accounts Manager for National Trade Productions, progressing there to Sales Director and went on to hold a number of important executive positions at companies such as Advanstar and Yellowbrix.
Cole has won numerous sales and leadership awards including IAEE's most outstanding sales and marketing executive, the International Business Awards' most outstanding sales executive, and was recognized by Dealerscope magazine's ‘40 under 40.'  Dan is a highly sought after writer, speaker and sales trainer in the trade show industry.

Program Agenda:

11:45 a.m. – 12:30 p.m.  Networking Reception
12:30 p.m. – 2:00 p.m.  Luncheon and Education Program

Registration: To register, visit: http://www.cvent.com/d/mtqy45

Questions:
Should you have any questions, please contact the Chapter Administration office at iaeedc@myassociationhq.com or call 888-919-4677