Events

Webinar - 7 KPI's Every Show Organizer Needs to Watch to Drive Growth

From: August 15, 2019 to August 15, 2019

From: 1:00 PM to: 2:00 PM

This webinar is hosted by IAEE

Date/Time of Webinar: August 15, 2019, 1:00 PM - 2:00 PM - Eastern

Description:
Keeping your trade show(s) strong and growing in today's business climate is more challenging than ever.

With the explosion of easily-accessible and highly-interactive content on the Internet, the continual emergence of new media marketing opportunities for exhibiting companies, and the increasing cost of both exhibiting and attending trade shows…today's show organizers, whether association or for-profit, must stay on top of the Key Performance Indicators that drive growth.

Register now for this highly-interactive webinar. Trade Show productivity expert, Jefferson Davis of Competitive Edge will discuss in detail a few of the key challenges facing show organizers today.

He will walk you through and have you interactively calculate seven KPIs you can use to assess your show's current performance and benchmark to exposition industry averages. You'll also have a chance to hear what other show organizers are doing, and share what you may be doing, to proactively improve the seven KPIs. If year-over-year growth of your trade show is a priority, this is a webinar you cannot afford to miss! All

IAEE webinars are an IAEE only benefit.

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IAEE Members say...

I am a member of IAEE, and particularly the DC chapter of IAEE, because it is one of the most rewarding and fulfilling experiences I have ever encountered in this Industry. My membership with IAEE has taken me to places that I only dreamed of! Because of IAEE, I have been able to teach CEM classes all over the country and in other parts of the world! The Networking opportunities and the camaraderie of belonging to the DC chapter are HUGE benefits of membership. If I had to prioritize where to spend my “marketing dollars,” my first choice would be with IAEE.
B. Murphy
Senior National Sales Manager, Fern Exposition Services
I have been a member of IAEE for over 30 years, starting with the early NAEM days, to IAEM, and now through IAEE. Throughout this journey, the DC chapter has provided me with invaluable networking opportunities and educational experiences thanks to the incredible peers I've encountered. My interactions within and beyond the chapter have significantly contributed to my growth and have played a crucial role in shaping me into the successful professional I am today at Freeman. Freeman has collaborated with the local chapter in various capacities, and we have greatly valued the opportunity to support and work alongside such exceptional leadership. Our shared commitment is to deliver the highest quality service and education to our customers, incorporating the latest trends and data to ensure mutual success.
Susan D Haning, CEM, CMP
Industry Relationships Director, Freeman
As someone deeply passionate about the world of exhibitions and events, being a part of IAEE holds immense importance to me. I have been a part of the organization for many years and have made some incredible connections and made some valuable friendships along the way. Because of IAEE, I have had the opportunity to teach globally and to have very special experiences that I will always appreciate. I highly recommend that if you are in the industry, you should be involved with IAEE!
Josie Zámolyi Caldwell, CEM-AP, DES
Senior Client Relationship Director, Freeman

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