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31 Oct 2022

Letter from the Chair - November 2022

Fall is suddenly upon us, and event season is in high gear for many organizations. It's been fascinating to see how in-person events are evolving post-covid.

One major driver of change is in how potential attendees make the decision whether or not to attend an in-person event.  Some people are still concerned about contact with groups, others are working from home and don't want to travel as much unless the event is being held where they can combine vacation with business, while other professionals are eager to meet with their peers and exhibitors face-to-face.

In some markets, reduced staff and budget cuts mean that organizations are sending fewer people than in past years, and in some cases, pulling out from attending at all.

So how do we provide and communicate the value which drives attendance at our events?  What is the role of a digital / online event component moving forward, knowing that it can broaden our audience reach even if we're not streaming live sessions?

We've been having these conversations with our members, and it's these questions and challenges our members and the industry face every day that drive the education content our chapter provides for you. 

Your IAEE DC chapter strives to be your go-to place for networking with peers, sharing ideas and experiences, and helping you navigate the ever-evolving event marketplace to help you grow your attendance and exhibits, improve engagement, reduce time and costs, and produce other results for your events.  For many, especially our Young Professionals, it's also an ideal place to grow personally and advance your career.

As this year wraps up, I'm proud of the work the board and our volunteers have done to provide valuable content and new types of events like our Technology Challenge Virtual Series launched this year. We are already gearing up for 2023, and the board looks forward to providing a calendar full of events with in-person and virtual options and content that is important to you, our members. As always, we value your input and ideas, and of course, there are plenty of opportunities to be part of the board and committees and help drive our progress.

There are still several opportunities to learn and network this year, including:

·       We're looking forward to seeing you at our November luncheon at the Freeman offices in Alexandria as we present the annual State of the Industry, led by IAEE HQ staff.

·       For YPs, Cortney Whitlow will be hosting a volunteer event at A Wider Circle on December 9th.

·       We're also excited about Expo! Expo! in December and hope that you can attend our Chapter reception at the Omni Louisville Hotel on Tuesday evening.

 Finally, I'd like to take a moment and say how sorry we all are to have lost a colleague and a friend in Phil Saims, who passed away earlier this year.  Phil contributed so much to our board and our industry and he will be sorely missed.  Thank you, Phil!

I hope you all have a great holiday season and a successful end of the year, and we look forward to seeing you soon.

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IAEE Members say...

IAEE Members say...

  • I am a member of IAEE, and particularly the DC chapter of IAEE, because it is one of the most rewarding and fulfilling experiences I have ever encountered in this Industry. My membership with IAEE has taken me to places that I only dreamed of! Because of IAEE, I have been able to teach CEM classes all over the country and in other parts of the world! The Networking opportunities and the camaraderie of belonging to the DC chapter are HUGE benefits of membership. If I had to prioritize where to spend my “marketing dollars,” my first choice would be with IAEE.
    B. Murphy
    Senior National Sales Manager, Fern Exposition Services
  • I have been a member of IAEE for over 30 years, starting with the early NAEM days, to IAEM, and now through IAEE. Throughout this journey, the DC chapter has provided me with invaluable networking opportunities and educational experiences thanks to the incredible peers I've encountered. My interactions within and beyond the chapter have significantly contributed to my growth and have played a crucial role in shaping me into the successful professional I am today at Freeman. Freeman has collaborated with the local chapter in various capacities, and we have greatly valued the opportunity to support and work alongside such exceptional leadership. Our shared commitment is to deliver the highest quality service and education to our customers, incorporating the latest trends and data to ensure mutual success.
    Susan D Haning, CEM, CMP
    Industry Relationships Director, Freeman
  • As someone deeply passionate about the world of exhibitions and events, being a part of IAEE holds immense importance to me. I have been a part of the organization for many years and have made some incredible connections and made some valuable friendships along the way. Because of IAEE, I have had the opportunity to teach globally and to have very special experiences that I will always appreciate. I highly recommend that if you are in the industry, you should be involved with IAEE!
    Josie Zámolyi Caldwell, CEM-AP, DES
    Senior Client Relationship Director, Freeman

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